A new feature of Google analytics is that you can now enable webmaster tools data within analytics. This data will then be available in your Search Engine Optimization reports in Analytics.
To set it up, you need to have both a webmasters tools account and an analytics account. If you are one of our clients, just let us know you want them attached and we’ll do it for you. To do it yourself, click on Search Engine Optimization reports and follow the instructions.
Directly from google:
How to use Webmaster Tools data within Analytics
Webmaster Tools provides data about what users see in Google search results before they decide to click to your site (or some other site). You can use this data to identify opportunities and prioritize development effort to increase the number of visitors to your site. Examples:
- Identify landing pages on your site that have good clickthrough rates (CTR), but have poor average positions in search results. These could be pages that people want to see, but have trouble finding.
- Identify search queries (keywords) for which your site has good average positions, but poor click through rates. These are queries for which your pages get attention and improved content could lead to more visitors.
For more information, please go here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1120006