Welcome back Nelle and Lizzy!

PSL Designs would like to welcome back Nelle & Lizzy, Personalized, Hand-Stamped Jewelry.  All redesigned and ready to go, check out their new site:  www.nelleandlizzy.com .

Personalized Jewelry by Nelle and Lizzy

Nelle and Lizzy is sparkling new!

This user friendly site has a great product personalization tool and is of course mobile friendly.

Need a Valentines Day Gift?  This would be a great time to checkout Nelle and Lizzy and get some bling for the special loved ones in your life.

Be sure to let us know what you think of their site!  :O)

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20% off Baby Blankets and Pet Blankets

Have a new baby in your life, human or fur? Our client, www.stillsewcrazy.com is offering 20% off personalized crib blankets and pet blankets. Check them out! Great quality and you can design one yourself or pick from her pre-designed options. Great for the holidays!

baby blankets personalized

Baby Blankets Personalized

Pet Blankets

Pet Blankets Personalized

 

 

 

 

 

 

 

 

Use Coupon code: HOLIDAY16.  Offer good through 12/15/16.

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January Promotions at a Stationery site!

One of my customers, www.janicesinvites.com,  is having a great sale. Check out these specials!

Janices Invites Invitations & Gifts

Check out these 3 January Promo Code Specials and take
advantage of double discounts!

 

1. Boatman Geller Foldover Notes/Thank You Notes: Additional 20% off our already reduced 25% off retail!

CODE: NEWYEAR20

Stock up on all you stationery now! Personalized with name or initials. Great for thank you notes from kids, miss you notes from mom, and any time you just need to keep in touch!

Boatman Geller Foldover Notes

2. Valentines Day Cards, Invites, Stickers and Plates: Additional 25% off our already reduced  25% off retail!

CODE: HEART

Great selection of cards for the elementary student classmate handout. Personalize with the students name. Stickers to put on those Valentine goodies and treat bags. Great for you teachers to hand out to your students! Photocards to send to relatives from the kids. Valentines Day plates to give as gifts or use to share treats.

Valentines Day Special

3. Boatman Geller Letterpress Products: 25% off, this line is normally NOT discounted!

CODE: LETTERPRESS25

This line lets you design your own stationery … add an icon, two colors of printing, solid or pattern envelope liners, ribbons. Can be sophisticated or casual, design as you wish. Great for Bar/Bat Mitzvahs, Weddings,  Moving Announcements, Baby Announcements, Invitations, Thank You Notes, anything you need. And we  are also discounting matching napkins and cups so you can get everything for your party!

Boatman Geller Stationery Special

 

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Where Have I Been?

Haven’t fallen off the planet … been a crazy few months.  With the Google announcement of wanting every site to be “mobile friendly”, many clients felt it was time to do just that.  Some sites have gotten a complete rebuild, some are now mobile friendly.  :O)

My most recent rebuild was www.janicesinvites.com.  This was a fun one as I was able to use a lot of ShopSite’s new features and templates.  Check it out and let us know what you think!

Janices Invites Personalized Stationery & Gifts

Janices Invites Personalized Stationery & Gifts

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Preparing for the Holidays

It is getting to be that time again.  Thanksgiving will be here before we know it.  Is your website ready?

Are you ready?

Are you ready?

Checkout every aspect of a purchase … make a purchase yourself on your own site using a computer and a mobile device.  If possible have a friend do it with you in the room so you can really see where there might be problems.  Be sure to clean up everything possible and streamline the buying process.  If the site lags, see if you can clean up what is causing the slow down.  Be sure to check the order confirmation page and email the customer gets.  These are often overlooked by manufacturers.

Once you are sure everything is working as it should it is time to get ready for your cyber Monday incentives. Decide what type of special you want to have.  See what your competitors are doing.  Perhaps free shipping or buy so many get one free.  You should try to make this a “better” sale than something you normally have.  It is also a good way to clear out inventory if you have a lot of a certain product.  Speaking of inventory, be sure you have enough of what you are offering to keep customers happy.

It is also a good idea to advertise that you will have a Cyber Monday special.  Create a banner for your home page and be sure to post it to your facebook, twitter and blog.  You don’t have to give complete details, just enough to get your customers interested.  Then on the Sunday before, you can send out a blast of what the special will be.

Setup your special and TEST IT ahead of time!  Make sure it works before you go live with it.  Nothing worse than having a bunch of potential sales fall through and upsetting customers because something wasn’t setup correctly.

If you are having any other holiday promotions, now is the time to get them ready.  Create all your banners, coupon codes etc… to have them all ready during your busiest time.  The more prep work you do, the calmer the time can be.

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How to add a Product to ShopSite

If you already have a store with products in it … here is the easiest way to add additional products if you want to add them one at a time:

Images:

  1. Create your images for your product.  Have these ready.  Create them at the highest size/resolution you need them online.  Upload them to ShopSite by going to
  2. Images > click the directory you want  them in > upload images.
  3. Click on the button to create resized images > click on upload

Create the product:

  1. login to ShopSite, go to Products
  2. find a product that is very similar to the one you want to add, click on Copy
  3. Put in a product name and SKU > Save

Edit the new product:

  1. Go to the new product,  click on EDIT
  2. Change all fields necessary.  Be sure to review them all.
  3. Fields that copy over blank that you need to add something to:
    1. file name – be sure to give your product a descriptive file name, no unusual characters, just alpha numeric with hyphens.
    2. product on pages – click this button to add your product to store pages
  4. Save
  5. publish
  6. MAKE SURE to verify your product is correct, view it in your store and add it to the cart to be sure it works as expected.
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Quotes in Meta Tags

So, you are seeing strange results on you webpage … your meta description is showing on the page and it shouldn’t … what gives?  Maybe you recently added schema.org tags to your site and now those are showing on the page and shouldn’t … what is going on?

A common issue that can cause text to show up on your website that you don’t want is the use of quotes.  Let us look at the meta description tag.  It commonly looks like this:

<meta name=”description” content=”Here is my description for Google SEO.  I sure hope Google finds me!”>

Now let’s say you have a quote in the content of your tag, like this:

<meta name=”description” content=”Blue Ball.  10″ diameter. $4.50.”>

This will cause a problem with the meta tag because the quote after diameter actually closes the quote after the content=.  Herein lies the problem.  So we really want a quote as it means inches in this case.  What can we do?

Use the HTML code for quote:  &quot; .  Yes, this looks strange, but it will solve your problem.  Your meta tag should now look like this:

<meta name=”description” content=”Blue Ball.  10&quot;  diameter. $4.50.”>

Have tons of products in a spreadsheet … do a find and replace on the column that needs it.

Use this method in ALL your meta tags to stop any unforeseen problems.  :O)

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Pinterest Gifts Feed and ShopSite

Pinterest Gifts Feed

Pinterest Gifts Feed

What is the Pinterest Gifts Feed?  Taken directly from the Pinterest site:

“We know people love to use Pinterest for shopping ideas, which is why we’ve created a new Gifts feed of all the different things you could buy.

The work-in-progress feed lives with our regular categories but it’s special because it only shows Product Pins. Product Pins show extra details like pricing, availability and where to buy right on the Pin so Pinners can decide which products are right for them.

So far, we’ve learned that Product Pins get higher click-through rates than regular Pins and make your brand more visible because of the logo on the Pin.  Pinners also get email notifications when Product Pins they’ve saved drop in price.

The Gifts feed also includes a few price filters so you can find something for every budget. $$$$ means the price is greater than $200, $$$ means the price is between $50-$200, $$ means the price is from $25 to $50 and $ is anything less than that.”

Certainly seems like something any seller would want to include with their products.

How do you do it?

PInterest requires you to have what they call “rich pins”.  Check out their developer page for more on this.  ShopSite makes it easy.  Using ShopSite’s custom templates, you can add the information to the head section of the product page and ShopSite will fill in the info for you that is required.  Keep your custom template clean by creating an “include” file that holds this information.  Then wrap product specific ShopSite tags with open graphic tags.  You then have to verify you have done this correctly with pinterest.

Oh, and an extra benefit … Google will also read this information and it will help them in displaying your pages in searches.  :O)

Happy pinning!

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Extra Handling Charge in ShopSite

There are a couple different ways to add extra handling charges to the shipping calculation in ShopSite.  You first need to decide if you want these handling charges on a per unit basis or per order.

Handling Charge per unit (product): 

Login to ShopSite.  Go to products and select  any products you want to add handling for, click edit product info. Scroll down to the Shipping and Download Information section, it is called Extra Handling Charge.  Put in a dollar value here.

HINT:  If you are going to do it for every product, it is easy … Select all products by clicking on List All products then select the 1st, hold down the shift key and select the last to get them all.  Click on PowerEdit.  Under the Information column, pick Extra Handling Charge (only pick this).  Click the global radio button then proceed.  Add the $ amount.  Click save changes, publish.

You can also do it as an upload by creating a spreadsheet with the SKU and the handling charge.  Then upload this information at Utilities > Database > Upload  > Products.

Handling charge per Order:

Login to ShopSite.  Go to Commerce > Shipping.  Scroll down to the handling charges section.  Click the box to enable, then put in the value you want added to each order.  You may turn off handling charges if the subtotal of the order is over a certain amount.  Fill in this field if applicable.  If you are unsure how to use the calculation formula, click ShopSite’s help in the upper right hand corner for more information.

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Getting the Most out of the Remaining Days till Christmas

increase holiday sales

increase holiday sales

Time for that last minute push for holiday sales!  Review why people are leaving items in their cart and not purchasing … is shipping too high?  Is your checkout procedure too complicated?

Consider “specials” to get your customer to stay and purchase more.  If there is only one item in the cart, consider offering a special coupon code if they purchase 2 or more … can be a percent off or free shipping.  This will often entice the visitor to look again.  Offer this code on the billing/payment information page so that if they don’t want to do it, they don’t have to and can still just check out.

Clearly state on your site when the last day is for Christmas delivery.  Offer next day or 2nd day shipping for an additional fee.

Offer gift cards or gift certificates.  This is GREAT for the last minute shopper.  Create a .pdf they can print out for the recipient of their gift so they have something to wrap if it is really last minute.

And lastly, be sure to checkout your own site and purchase something as though you were a shopper.  This way, you will know if there is anything that might need to be “cleaned up”.

Happy Holidays!

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